Advertising is an exact science. Its results are measured with an array of precise apparatus such as KPIs and Success Metrics. Unlike science, there are no set methods in achieving desired results. Our aim is to tell prospective clients that what worked yesterday may not work today: with every campaign, a new experiment is needed.
Kinetic's website is a fanzine - a smorgasbord of macabre pseudo-science. We blur the lines between fact and fiction - reflecting what the agency does daily. Each page represents also tells a story, blending in our history, philosophy and favourite lunch dishes in one frenzied publication.