Campaign objective In spring 2010, Levi’s® Lady Style released a line of jeans, lightly embellished with diamantes. How did we sell these jeans to the glamorous Levi’s® Ladies?

Execution We made them sparkle by creating a webcam game that put players through the paces of their own glamorous fashion shoot. To top off the experience, we even supplied them with their very own model composition card to keep or share with friends.
Creative Director: Shawn Loo
Art Director: Jade Tomlin
Copywriter: Daniel Foo
Developer: Chan Wai Hsuen, Ben Ho