100 PLUS is the official isotonic drink for Standard Chartered Marathon for the 3rd consecutive year. In the past two years, 100 PLUS had simply featured the event logo on the cans. 

This year, however, we desire a design of limited edition cans to build brand equity via this sponsorship.
Through a hip and packaging full of attitude, set a tone/personality that 100 PLUS is a hip brand with an attitude.

Through association with Standard Chartered Marathon, drive sales especially amongst marathon runners who would want to have the cans as a keepsake.
Art Direction and Design: Chan Wai Hsuen
Brand Manager: Ambrose Peng