We were tasked to spread the word about BooksActually’s sale, which was a simple 25% discount storewide.

The Book Quarter, is a pop-up site featuring books that you can read for free. The catch is, viewers only get to read 25% of each book. Just when they are hooked on the story, readers are cut off at the quarter mark and prompted to buy the other 75% of the book. After all, nothing is quite as compelling as a cliffhanger!
Creative Director: Pann Lim
Art Director: Gian Jonathan, Astri Williana Nursalim, Sean Tiang
Copywriter: Catherine Phua
Creative Developer: Chan Wai Hsuen